An edition of Pharmaceutical product branding strategies
(2009)
Pharmaceutical product branding strategies
simulating patient flow and portfolio dynamics
2nd ed.
by Mark Paich
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Previews available in: English
| Edition | Availability |
|---|---|
1
Pharmaceutical product branding strategies: simulating patient flow and portfolio dynamics
2009, Informa Healthcare USA
in English
- 2nd ed.
1420087703 9781420087703
|
aaaa
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2
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
1000687619 9781000687613
|
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|
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3
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
0429144954 9780429144950
|
zzzz
|
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4
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
1420087711 9781420087710
|
zzzz
|
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5
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
1000690091 9781000690095
|
zzzz
|
Book Details
Table of Contents
Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations
Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics
The dynamic modeling language
Patient flow sector of the standard template dynamic model
Extensions of the standard template
Data for the standard template dynamic model
Specific models of patient flow dynamics
Dynamic models of doctor adoption of newly released pharmaceuticals
Agent-based modeling approach
Treatment attractiveness of pharmaceutical products
Integrating the three sectors of the standard template dynamic model
Strategy testing using integrated standard template model
Dynamic modeling of first-mover advantage and network effects
Dynamic modeling of new marketplaces : techniques for dealing with uncertainty
Integrating standard template dynamic models across indications
Dynamic modeling of pharmaceutical pipeline portfolio issues.
Edition Notes
Rev. ed. of: Pharmaceutical product strategy. c2005.
Includes bibliographical references and index.
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| August 14, 2020 | Edited by ImportBot | import existing book |
| July 28, 2014 | Edited by ImportBot | import new book |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 11, 2009 | Created by WorkBot | add works page |