| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:44134156:3070 |
| Source | marc_columbia |
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LEADER: 03070cam a22004694a 4500
001 7142415
005 20221130211250.0
008 081107t20092009nyua b 001 0 eng
010 $a 2008048873
019 $a221164441
020 $a9781420087703 (hardcover : alk. paper)
020 $a1420087703 (hardcover : alk. paper)
024 $a99933336194
035 $a(OCoLC)ocn271597896
035 $a(OCoLC)271597896$z(OCoLC)221164441
035 $a(NNC)7142415
035 $a7142415
040 $aDNLM/DLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dNLM$dOrLoB-B
042 $apcc
050 00 $aHD9665.5$b.P35 2009
060 10 $aQV 736$bP142p 2009
082 00 $a615/.10688$222
100 1 $aPaich, Mark.$0http://id.loc.gov/authorities/names/n2004104655
245 10 $aPharmaceutical product branding strategies :$bsimulating patient flow and portfolio dynamics /$cMark Paich, Corey Peck, Jason Valant.
250 $a2nd ed.
260 $aNew York :$bInforma Healthcare,$c[2009], ©2009.
300 $aviii, 295 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 00 $g1.$tTraditional Approaches to Brand Planning: The Disconnect Between Product Strategies and Commercial Evaluations -- $g2.$tDynamic Modeling Approach to Brand Planning: Operationally Understanding Key Marketplace Dynamics -- $g3.$tThe Dynamic Modeling Language -- $g4.$tPatient Flow Sector of the Standard Template Dynamic Model -- $g5.$tExtensions of the Standard Template -- $g6.$tData for the Standard Template Dynamic Model -- $g7.$tSpecific Models of Patient Flow Dynamics -- $g8.$tDynamic Models of Doctor Adoption of Newly Released Pharmaceuticals -- $g9.$tAgent-Based Modeling Approach -- $g10.$tTreatment Attractiveness of Pharmaceutical Products -- $g11.$tIntegrating the Three Sectors of the Standard Template Dynamic Model -- $g12.$tStrategy Testing Using Integrated Standard Template Model -- $g13.$tDynamic Modeling of First-Mover Advantage and Network Effects -- $g14.$tDynamic Modeling of New Marketplaces: Techniques for Dealing with Uncertainty -- $g13.$tIntegrating Standard Template Dynamic Models Across Indications -- $g16.$tDynamic Modeling of Pharmaceutical Pipeline Portfolio Issues.
500 $aRev. ed. of: Pharmaceutical product strategy. c2005.
504 $aIncludes bibliographical references and index.
650 0 $aDrugs$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2005002422
650 0 $aBrand name products$xMathematical models.
650 0 $aPharmaceutical industry$xMathematical models.
650 12 $aDrug Industry$xeconomics.$0https://id.nlm.nih.gov/mesh/D004345Q000191
650 12 $aMarketing$xmethods.$0https://id.nlm.nih.gov/mesh/D040541Q000379
650 22 $aModels, Economic.$0https://id.nlm.nih.gov/mesh/D018803
700 1 $aPeck, Corey.$0http://id.loc.gov/authorities/names/n2004104656
700 1 $aValant, Jason.$0http://id.loc.gov/authorities/names/n2004104657
700 1 $aPaich, Mark.$tPharmaceutical product strategy.
852 00 $boff,bus$hHD9665.5$i.P35 2009