An edition of Pharmaceutical product branding strategies (2009)

Pharmaceutical product branding strategies

simulating patient flow and portfolio dynamics

2nd ed.

by

Cover of: Pharmaceutical product branding strategies by Mark Paich, Mark Paich
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Last edited by MARC Bot
December 26, 2022 | History
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An edition of Pharmaceutical product branding strategies (2009)

Pharmaceutical product branding strategies

simulating patient flow and portfolio dynamics

2nd ed.

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Informa Healthcare USA
Language
English

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Buy this book

Previews available in: English

Subjects

Brand name products, Drug Industry, Drugs, Economic models, Economics, Marketing, Mathematical models, Methods, Pharmaceutical industry, Economic Models, Drugs, marketing
Edition Availability
Cover of: Pharmaceutical product branding strategies
Pharmaceutical product branding strategies: simulating patient flow and portfolio dynamics
2009, Informa Healthcare USA
in English - 2nd ed.
Cover of: Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
Cover of: Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
Cover of: Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English
Cover of: Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
2009, Taylor & Francis Group
in English

Add another edition?

Book Details

Table of Contents

Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations
Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics
The dynamic modeling language
Patient flow sector of the standard template dynamic model
Extensions of the standard template
Data for the standard template dynamic model
Specific models of patient flow dynamics
Dynamic models of doctor adoption of newly released pharmaceuticals
Agent-based modeling approach
Treatment attractiveness of pharmaceutical products
Integrating the three sectors of the standard template dynamic model
Strategy testing using integrated standard template model
Dynamic modeling of first-mover advantage and network effects
Dynamic modeling of new marketplaces : techniques for dealing with uncertainty
Integrating standard template dynamic models across indications
Dynamic modeling of pharmaceutical pipeline portfolio issues.

Edition Notes

Rev. ed. of: Pharmaceutical product strategy. c2005.

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
615/.10688
Library of Congress
HD9665.5 .P35 2009, HD9665.5.P35 2009

The Physical Object

Pagination
p. ;

ID Numbers

Open Library
OL22679777M
Internet Archive
pharmaceuticalpr00mark
ISBN 10
1420087703
ISBN 13
9781420087703
LCCN
2008048873
OCLC/WorldCat
271597896
Goodreads
4190818

Source records

Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 26, 2022 Edited by MARC Bot import existing book
December 20, 2020 Edited by MARC Bot import existing book
October 12, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
December 12, 2008 Created by ImportBot Imported from Library of Congress MARC record