An edition of Global communication
(2009)
Global communication
theories, stakeholders, and trends
3rd ed.
by Thomas L. McPhail
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Global communication: theories, stakeholders, and trends
2010, Wiley-Blackwell
in English
- 3rd ed.
1444330306 9781444330304
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Book Details
Table of Contents
Global communication: background
Development research traditions and global communication
The message: the role of international organizations
Public diplomacy: new dimensions and implications / Nancy Snow
The medium: global technologies & organizations
Internet: the evolving frontier - American multi-media conglomerates
Non-US stakeholders of multi-media conglomerates
Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson
Global issues, music and MTV
CNN: international role, impact, and global competitors
The roles of global news agencies
Arab media and the Al-Jazeera effect / Lawrence Pintak
Media globalization in Asia / Junhao Hong
The role of global advertising
Summary and conclusions.
Edition Notes
Includes bibliographical references and index.
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| October 5, 2021 | Edited by ImportBot | import existing book |
| September 16, 2021 | Edited by ImportBot | import existing book |
| January 10, 2019 | Edited by MARC Bot | import existing book |
| July 22, 2018 | Created by ImportBot | import new book |