MARC record from Internet Archive

LEADER: 03000cam 2200517 a 4500
001 ocn441196673
003 OCoLC
005 20180720025737.0
008 091229s2010 enka b 001 0 eng
010 $a 2009053132
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015 $aGBA999944$2bnb
016 7 $a015391719$2Uk
020 $a9781444330304$q(pbk.)
020 $a1444330306$q(pbk.)
035 $a(OCoLC)441196673
050 00 $aP96.I5$bM37 2010
082 00 $a302.2$222
100 1 $aMcPhail, Thomas L.
245 10 $aGlobal communication :$btheories, stakeholders, and trends /$cThomas L. McPhail.
250 $a3rd ed.
260 $aChichester, West Sussex, U.K. ;$aMalden, MA :$bWiley-Blackwell,$c℗♭2010.
300 $axiv, 400 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 369-381) and index.
505 0 $aGlobal communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier -- American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
520 8 $aThe third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.
650 0 $aCommunication, International.
650 0 $aCommunication$xInternational cooperation.
650 7 $aCommunication, International.$2fast$0(OCoLC)fst00870332
650 7 $aCommunication$xInternational cooperation.$2fast$0(OCoLC)fst00869972
650 7 $aMassmedia.$2sao
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938 $aBlackwell Book Service UK$bBBUK$nL9840862$c24.99
938 $aBlackwell Book Service$bBBUS$nR2836887$c$49.95
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948 $hHELD BY P4A - 232 OTHER HOLDINGS