An edition of Consumerism and the broadened marketing concept
(1978)
Consumerism and the broadened marketing concept
by Alan R. Andreasen
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"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
Publish Date
1978
Publisher
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Language
English
Pages
19
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Previews available in: English
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Consumerism and the broadened marketing concept
1978, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English
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Book Details
Edition Notes
Includes bibliographical references (leaves 17-19).
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| August 11, 2020 | Edited by MARC Bot | remove fake subjects |
| March 7, 2011 | Created by ImportBot | initial import |