| Record ID | ia:consumerismbroad490andr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/consumerismbroad490andr/consumerismbroad490andr_marc.xml |
| Download MARC binary | https://www.archive.org/download/consumerismbroad490andr/consumerismbroad490andr_meta.mrc |
LEADER: 01398cam 2200265Ia 4500
001 314659
005 20110223092012.0
008 790522s1978 ilu b s000 0 eng d
035 $a(OCoLC)ocm04990543
040 $aUIU$cUIU$dOCLCG$dUIU
092 $a658.83$bAn2con
092 $a330$bB385, no.481-490
049 $aUIUU
100 1 $aAndreasen, Alan R.,$d1934-
245 10 $aConsumerism and the broadened marketing concept /$cAlan R. Andreasen.
260 $a[Urbana, Ill.] :$bCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign,$c[1978].
300 $a19 leaves ;$c28 cm.
490 1 $aFaculty working papers ;$vno. 490
504 $aIncludes bibliographical references (leaves 17-19).
520 $a"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
650 0 $aMarketing.
650 0 $aConsumers.
710 2 $aUniversity of Illinois at Urbana-Champaign.$bCollege of Commerce and Business Administration.
830 0 $aFaculty working papers ;$vno. 490.
994 $aC0$bUIU