An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

2nd edition

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Cover of: Principles of Direct and Database Marketing by Alan Tapp, Alan Tapp
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Last edited by ImportBot
February 10, 2023 | History
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An edition of Principles of Direct and Database Marketing (1998)

Principles of Direct and Database Marketing

2nd edition

by

  • 1 Want to read

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

Publish Date
Publisher
Financial Times Management
Language
English
Pages
435

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Previews available in: English

Subjects

Marketing, Internet marketing, Direct marketing, Database marketing, Direktmarknadsföring, Direktmarketing, Online-Werbung, Marketing-Informationssystem, Theorie, Großbritannien
Edition Availability
Cover of: Principles of direct and database marketing
Principles of direct and database marketing: a digital orientation
2008, Financial Times Prentice Hall, Pearson Education Canada, Financial Times/Prentice Hall
in English - 4th ed.
Cover of: Principles of Direct And Database Marketing
Principles of Direct And Database Marketing
February 28, 2005, Financal Times Management
Paperback in English - 3rd edition
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
December 2000, Financial Times Management
Paperback in English - 2nd edition
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
1998, Pearson Education, Limited
in English
Cover of: Principles of Direct and Database Marketing
Principles of Direct and Database Marketing
May 1998, Trans-Atlantic Publications
Hardcover in English

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Book Details

The Physical Object

Format
Paperback
Number of pages
435
Dimensions
9.5 x 7.2 x 1 inches
Weight
2.2 pounds

ID Numbers

Open Library
OL9578785M
Internet Archive
principlesofdire0000tapp_k6h1
ISBN 10
0273646818
ISBN 13
9780273646815

Source records

Better World Books record
Internet Archive item record
Promise Item

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February 10, 2023 Edited by ImportBot import existing book
December 8, 2020 Edited by MARC Bot import existing book
August 20, 2020 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page