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Teaches business communication, focusing on essential communication skills and practical, realistic assignments; also show students the reasons for effective business communication through real-world company examples and real-life business situations.
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Previews available in: English
Subjects
Case studies, Business communication, Communication in organizations, Communication dans les organisations, Management, Communication dans l'entreprise, Kommunikation, Unternehmen, Business writing, Etudes de Cas, Communicatie, Handelscorrespondentie, Communication in managementPlaces
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Business communication today
2005, Pearson Prentice Hall
in English
- 8th ed.
0131478451 9780131478459
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Book Details
Table of Contents
Foundations of business communication
Understanding business communication
Listening, working in teams, and understanding nonverbal communication
Communicating interculturally
The writing process
Planning audience-centered business messages
Organizing and composing audience-centered business messages
Revising audience-centered business messages
Letters, memos, e-mail, and other brief messages
Writing routine, good-news, and goodwill messages
Writing bad-news messages
Writing persuasive messages
Information and technology
Communicating information through the Internet and other technologies
Finding, evaluating, and processing information
Communicating information through graphs and other visuals
Reports and oral presentations
Communicating through reports
Planning, organizing, and writing reports and proposals
Completing formal reports and proposals
Completing formal reports and proposals
Giving speeches and oral presentations
Employment messages
Writing resumes and application letters
Interviewing for employment and following up
Special topics in business communication
Format and layout of business documents
Documentation of report sources.
Edition Notes
Includes bibliographical references (p. R-[1] to R-10) and indexes.
Classifications
The Physical Object
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