An edition of Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
(2003)
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
by James N. Dertouzos
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Armed Forces, Evaluation, Advertising, Recruiting, enlistment| Edition | Availability |
|---|---|
1
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
June 1, 2003, RAND Corporation
Paperback
in English
0833033417 9780833033413
|
aaaa
|
Book Details
First Sentence
"During the late 1990s, the Department of Defense (DoD) spent more than $100 million annually on advertising programs in support of military recruiting."
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| July 28, 2014 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 9, 2009 | Created by WorkBot | add works page |