An edition of Global vs. local products (2002)

Global vs. local products

a case study and a model

by

Global vs. local products
Pankaj Ghemawat, Pankaj Ghemaw ...
Locate

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
October 7, 2024 | History
Edit
An edition of Global vs. local products (2002)

Global vs. local products

a case study and a model

by

It is widely believed that globally standardized product varieties are displacing locally customized ones in many product categories. But a case study of STAR in Asian satellite television and a theoretical model based on the case suggestthat the global standardization hypothesis has less momentum behind it than is often supposed to be the case.

Publish Date
Publisher
Division of Research, Harvard Business School
Language
English
Pages
32

Check nearby libraries

Buy this book

Edition Availability
Cover of: Global vs. local products
Global vs. local products: a case study and a model
2002, Division of Research, Harvard Business School
in English

Add another edition?

Book Details

Edition Notes

Includes bibliographical references.

Published in
Boston
Series
Working paper / Division of Research, Harvard Business School -- 02-059, Working paper (Harvard Business School. Division of Research) -- 02-059

The Physical Object

Pagination
32 p.
Number of pages
32

ID Numbers

Open Library
OL56920025M
OCLC/WorldCat
49321947

Source records

harvard_bibliographic_metadata record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
October 7, 2024 Created by MARC Bot import new book