An edition of Наука о књизи. I (2022)

Наука о књизи. I

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Last edited by Editor
September 23, 2024 | History
An edition of Наука о књизи. I (2022)

Наука о књизи. I

First edition
  • 5.0 (1 rating) ·
  • 1 Have read

The monograph "Наука о књизи" by Milena Tsvetkova primarily deals with the history, development, forms and functions of the book as a medium. The author tries to connect book science with other disciplines and to point out to readers the possibility of a more comprehensive approach to traditional and modern communication models. In this paper, the book is not only viewed as a tool, product or object, but its true value is realized far beyond the material-physical level.
Before the readers is a polymorphic, hybrid and innovative theory about the book, i.e. the volume 1 of the monograph, composed of parts: What is the book?; Etymology of the book; Genealogy of the book; Evolution of the book; Archeology of the book; Post-Gutenberg book; Media studies of the book; and Book Feedback.
In the First Chapter, it is firstly argued and scientifically based that it is explained why the book cannot and must not be studied one-dimensionally but multidisciplinary and interdisciplinary, from the point of view not only of the known sciences about the book - such as bibliology or bibliography - but also from the point of view of history, psychology, literature , political science, anthropology. The synthesis of different but related scientific views on the book allows us to explore it far beyond its physical limitations and to treat it as a mediator - between the author and reality, the author and the text, the author and the reader, the text and the reader, between the readers themselves and between the past and the future.
Precisely thanks to such an organization of key terms and definitions, we can predict the future of the book - if we consider it exclusively as an artifact, it loses the race with the development of humanity, but if we expand its known functions and definitions, not only is the future certain - the book itself is the future of human development , as well as his past at the same time, because it contains the germs of potential development.
Sciences such as bibliology (the study of the book as an artifact, as a physical and cultural object) and mediology and medialogy (the study of the book as a medium) give us enough arguments to define the book as "an authentic medium in communication evolution and as a media prototype that is constantly transforming and verifies".
In addition to reading about the origin, meaning and prevalence of the word knjiga, its various variants and first meanings, M. Tsvetkova also deals with the rather rooted phenomenon of equating books with literature. Although at first glance it may seem to the reader that such a bold attitude - that education in our region is literature-centric - is harmful to reading, it is in fact a first-class and irrefutable argument in defense of the book, because the book only partly involves reading beautiful literature, and the whole is a series of its other forms and functions. Perhaps the reduction of reading exclusively to literature - continues the author - is the reason for the increasing decline in interest in reading at school.
The last chapter of the Volume 1 of the monograph "Наука о књизи", entitled "Book Feedback", is devoted to the reaction to what is read, because without this important dimension, the book is only a potential communication and an unfinished medium. Feedback can be classified into several stages or reactions - from initial, subjective, arising during reading itself, through reports, presentations, reviews, retellings, replications, reprints, professional and scientific criticisms to dramatizations, comics, theater performances, TV series, cinema movies, games, etc. Special forms of backlash also include negative phenomena - piracy, plagiarism, censorship, bibliocaust and bibliocide.

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Edition Availability
Cover of: Наука о књизи. I
Наука о књизи. I
2022, Народна и универзитетска библиотека Републике Српске
Paperback in Serbian - First edition

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Book Details


Table of Contents

Предговор. 7
Chapter 1. ШТА ЈЕ „КЊИГА”?
Page 23
Chapter 2. ЕТИМОЛОГИЈА КЊИГЕ
Page 61
Chapter 3. ГЕНЕАЛОГИЈА КЊИГЕ
Page 97
Chapter 4. ЕВОЛУЦИЈА КЊИГЕ
Page 115
Chapter 5. АРХЕОЛОГИЈА КЊИГЕ
Page 151
Chapter 6. ПОСТ-ГУТЕНБЕРГОВА КЊИГА
Page 283
Chapter 7. МЕДИЈАТОРИКА КЊИГЕ
Page 345
Chapter 8. ПОВРАТНА ИНФОРМАЦИЈА О КЊИЗИ
Page 389

Edition Notes

Published in
Бања Лука, Bosnia and Herzegovina
Series
Библиолошке теме ; Vol. 2
Copyright Date
2022
Translation Of
Наука за книгата
Translated From
Bulgarian

Classifications

Dewey Decimal Class
01
Universal Decimal Classification
002, 028

Contributors

Translator
Светла Рускова Ђермановић
Managing Editor
Вања Шмуља
Series General Editor
Вања Шмуља
Editor
Споменка Кузмановић
Copy Editor
Александра Савић
Book Designer
Срђан Војводић
Cover Design
Срђан Војводић
Printmaker
Бране Иванковић

The Physical Object

Format
Paperback
Pagination
432 p.
Number of pages
432

ID Numbers

Open Library
OL53407306M
ISBN 13
9789997627698
ISSN
2744-2608

Excerpts

Jедна иновативна теорија мора бити несумњива и неочекивана и за саму публику, а не само рефлексија или одговор на анкете и маркетиншка истраживања. Као што гласи најчешће цитирани савет ИТ генија Стива Џобса младим људима, изречен у његовом говору студентима на Универзитету Станфорд 2009. године – „буди гладан, буди неразуман”. Јер, када се појављује проналазак? Када сви кажу да је нешто немогуће, само једна особа то не зна – и то уради. Овако цивилизација иде напред још од библијских времена – Хари Труман је понављао да би Мојсије, да је читао анкете, остао у Египту. Тако је поступао Хенри Форд – када су га критиковали да га не занимају тржишни ставови, одговорио је: да сам слушао глас купца, требало је једноставно да направим кочију са бржим коњима. У том смислу, ово издање може послужити као генератор истраживачких тема и идеја за развој пројеката заснованих на медијској науци о књизи.
Page 17-18, added by Editor.

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September 23, 2024 Edited by Editor Edited without comment.
August 20, 2024 Edited by Editor Edited without comment.
August 20, 2024 Edited by Editor Edited without comment.
August 19, 2024 Edited by Editor Edited without comment.
August 19, 2024 Created by Editor Added new book.