An edition of The do's and don'ts in the test marketing research of new products (1974)

The do's and don'ts in the test marketing research of new products

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The do's and don'ts in the test marketing res ...
Solomon Dutka, Solomon Dutka
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Last edited by WorkBot
February 14, 2010 | History
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An edition of The do's and don'ts in the test marketing research of new products (1974)

The do's and don'ts in the test marketing research of new products

by

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Publish Date
Publisher
Audits & Surveys
Language
English
Pages
11

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Subjects

Marketing research, New products
Edition Availability
Cover of: The do's and don'ts in the test marketing research of new products
The do's and don'ts in the test marketing research of new products
1974, Audits & Surveys
in English

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Book Details

Edition Notes

Cover title

"A talk delivered at the Marketing Conference, Rutgers Graduate School of Business, Rutgers University, Newark, N.J., on January 22, 1974."

Published in
New York
Series
Modern marketing series -- 10, Modern marketing series -- no. 10

The Physical Object

Pagination
11 p. :
Number of pages
11

ID Numbers

Open Library
OL14561378M
LCCN
74081254

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February 14, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page