Globalisation in practice
by Ken'ichi Omae and Brian Davies
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.
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Book Details
Edition Notes
Presented by BBC Executive Video Seminars.
Date of original program, c1993 ; originally released on videocassette (VHS) by Films for the Humanities c1997 ; videodisc (DVD) version released c2003.
Photography, Michael Spooner ; videotape editor, Spencer Hill ; film editor, Alex Richardson ; music, Paddy Kingsland ; film consultant, Richard Finn.
Reporter, David Lomax.
DVD.
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| March 7, 2023 | Created by MARC Bot | import new book |