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This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
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Previews available in: English
Edition | Availability |
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1
Specialty Shop Retailing: How You Can Succeed in Today's Market
2017, HenschelHAUS Publishing, Inc.
in English
159598576X 9781595985767
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2
Specialty Shop Retailing: How You Can Succeed in Today's Market
2017, HenschelHAUS Publishing, Inc.
in English
1595985778 9781595985774
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zzzz
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3
Specialty shop retailing: everything you need to run your own store
2007, John Wiley & Sons
in English
- 3rd ed.
0470107413 9780470107416
|
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4
Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store
June 4, 2007, Wiley
Hardcover
in English
- 3rd edition
0470107413 9780470107416
|
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5
Specialty shop retailing: how to run your own store
2002, Wiley
in English
- Rev. and updated ed.
0471212644 9780471212645
|
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6
Specialty Shop Retailing
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0471233587 9780471233589
|
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7
Specialty shop retailing: how to run your own store
1997, John Wiley & Sons
in English
0471147214 9780471147213
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Book Details
Table of Contents
Getting started
Managing your store's finances
Successful store design
Gathering the goods : merchandise buying
Visual merchandising : displays that sell
Finding and keeping great employees
Customer service essentials
Getting the word out : advertising your shop
Using the internet to promote and prosper
Creative promotion and publicity
Beating the big box stores
Good works are good business
Managing during tough times
Improving sales and profitability
Looking to the future.
Edition Notes
Includes index.
Classifications
The Physical Object
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