An edition of Corporate Public Affairs
(2005)
Corporate public affairs
interacting with interest groups, media, and government
by Otto Lerbinger
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Previews available in: English
Book Details
Table of Contents
An overview of corporate public affairs
Interest group strategies and forms of opinion
Conflict resolution : mediation and negotiation
Proactive media relations
Gaining semicontrol over the media : broadcast appearances
Gaining complete control over the media : advocacy advertising
Holding the media accountable and suing
Bypassing the news media : direct communication
Direct lobbying
Grassroots lobbying
Electoral activities
Litigation communication
Ascendancy of corporate power
Constructing a competitive political marketplace
Heeding the public interest.
Edition Notes
Includes bibliographical references and indexes.
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| September 17, 2024 | Edited by ImportBot | import existing book |
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