An edition of Lifestyle marketing (2003)

Lifestyle marketing

reaching the new American consumer

by , , and

Cover of: Lifestyle marketing by Ronald D. Michman, Edward M. Mazze, Alan J. Greco, Ronald D. Michman
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
July 31, 2019 | History
Edit
An edition of Lifestyle marketing (2003)

Lifestyle marketing

reaching the new American consumer

by , , and

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Praeger
Language
English
Pages
241

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Consumers' preferences, Target marketing, Consumer behavior, Lifestyles, Market segmentation, Commerce, Style de vie, Preferences, Marketing & Sales, Business & Economics, Leefwijze, Marketing, Consommateurs, Comportement, Segmentation du marche, Cibles (Marketing), Consumentengedrag, Family & Health, Sales & marketing, United States, Business / Economics / Finance, Business/Economics, Marketing - Research, Business & Economics / Marketing / General, Marketing - General

Places

United States
Edition Availability
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
2003, ABC-CLIO, LLC
in English
Libraries near you: WorldCat
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
October 30, 2003, Praeger Publishers
Hardcover in English
Libraries near you: WorldCat
Cover of: Lifestyle marketing
Lifestyle marketing: reaching the new American consumer
2003, Praeger
in English
Libraries near you: WorldCat
Cover of: Lifestyle marketing
Lifestyle marketing: reaching the new American consumer
2003, Praeger
in English
Libraries near you: WorldCat
Cover of: Lifestyle Marketing
Lifestyle Marketing: Reaching the New American Consumer
2003, ABC-CLIO, LLC
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The basis for competitive lifestyle market segmentation strategies
Lifestyles and decision making
Purchasing behavior
Changing values and lifestyles
Subcultural segmentation and targeting changing lifestyles of the singles market
Targeting the changing lifestyles of children, tweens, teens, and college markets
Targeting the changing lifestyles of the senior market
Culture and targeting the changing lifestyles of the Black and Hispanic markets
Social class and targeting the changing lifestyles of the Asian, Jewish, and Italian markets.

Edition Notes

Includes bibliographical references (p. [221]-227) and index.

Published in
Westport, Conn

Classifications

Dewey Decimal Class
658.8/343
Library of Congress
HF5415.127 .M535 2003, HF5415

The Physical Object

Pagination
xii, 241 p. ;
Number of pages
241

ID Numbers

Open Library
OL17618919M
Internet Archive
lifestylemarketi0000mich
ISBN 10
1567206409
LCCN
2003057995
OCLC/WorldCat
52559266
Library Thing
5622566
Goodreads
3126345

Source records

Oregon Libraries MARC record
Ithaca College Library MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
marc_nuls MARC record
harvard_bibliographic_metadata record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
July 31, 2019 Edited by MARC Bot associate edition with work OL2709301W
December 22, 2018 Edited by ImportBot import existing book
February 6, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page