Marketing decision making and the management of pricing

successful business tools

Marketing decision making and the management ...
Rajagopal, Rajagopal
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Last edited by MARC Bot
November 13, 2020 | History

Marketing decision making and the management of pricing

successful business tools

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Publish Date
Language
English
Pages
261

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Book Details


Edition Notes

Includes bibliographical references (pages 238-257) and index.

Published in
Hershey, PA
Series
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5416.5 .M36 2013

The Physical Object

Pagination
xii, 261 pages
Number of pages
261

ID Numbers

Open Library
OL31122492M
ISBN 13
9781466640948, 9781466640955, 9781466640962
LCCN
2013001743
OCLC/WorldCat
825646715

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November 13, 2020 Created by MARC Bot import new book