An edition of Understanding consumer behavior and consumption experience
(2015)
Understanding consumer behavior and consumption experience
by Rajagopal
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"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
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Subjects
Consumer behavior, Consumption (Economics)| Edition | Availability |
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1
Understanding consumer behavior and consumption experience
2015, Business Science Reference
in English
1466675187 9781466675186
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Book Details
Table of Contents
Foreword
Preface
Acknowledgements
Consumer perception: conscious and non-conscious processes
Consumption experiences
Consumer relationships with products and brands
Consumer well-being and happiness
Vulnerable consumers
Building and changing consumer attitudes
Cross-cultural variations in consumer behavior
Social group influences
Ethnic identity
Consumer behavior in the e-marketplace
Routes to market
Index.
Edition Notes
Includes bibliographical references (pages 260-298) nd index.
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| September 30, 2024 | Edited by ImportBot | import existing book |
| February 27, 2022 | Edited by ImportBot | import existing book |
| November 13, 2020 | Created by MARC Bot | import new book |