Roadside MBA
back road lessons for entrepreneurs, executives, and small business owners
by Michael Mazzeo
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher.
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Management, Strategic planning, Small business, Entrepreneurship, Small business, management, Small business, united states, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Small Business, Reference, Business & economics -> management -> entrepreneurship, Business & economics -> management -> small business management, Business & economics -> marketing -> resources for business professionalsPlaces
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners
2014, Grand Central Publishing
in English
1455583987 9781455583980
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Roadside MBA: back road lessons for entrepreneurs, executives, and small business owners
2014, Business Plus
in English
- First edition.
1455598895 9781455598892
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
2014, Grand Central Publishing
in English
1455598909 9781455598908
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Includes index.
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| December 20, 2023 | Edited by ImportBot | import existing book |
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