An edition of Ernest Dichter and motivation research
(2010)
Ernest Dichter and motivation research
new perspectives on the making of post-war consumer culture ; [First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
by Ernest Dichter, Rainer Gries, and Stefan Schwarzkopf
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Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
2010, Palgrave Macmillan
in English
0230537995 9780230537996
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Book Details
Table of Contents
Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf
PART I: DIMENSIONS OF DICHTER'S PERSONALITY
Ernest Dichter and Religion; G.Sorgo
Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski
Ernest Dichter, the Motivational Researcher; R.Fullerton
Ernest Dichter, the American; D.Horowitz
PART II: THE BRANDING OF CONSUMER LIFE
CASE STUDIES ON ERNEST DICHTER'S WORK
Dichter's Studies on Automobile Marketing; H.Karmasin
Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk
The Sex of Food: Dichter and Food Advertising; K.Parkin
Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm
PATT III: THE EUROPEAN THEATRE
Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann
The Depth Boy" and his Enemies; D.Schindelbeck
Ernest Dichter in Austria; A.Morawetz
Ernest Dichter in France; V.Pouillard
Ernest Dichter in Great Britain; S.Schwarzkopf
Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |