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"This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies." -- Book cover.
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Previews available in: English
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1
Economics and Management of Competitive Strategy
2009, World Scientific Publishing Co Pte Ltd
in English
9813224770 9789813224773
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2
Economics and management of competitive strategy
2009, World Scientific
in English
9812838465 9789812838469
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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