An edition of Market segmentation
(1979)
Market segmentation
a managerial perspective
by Frederick W. Winter
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"Market segmentation is simple in concept but difficult in application. This paper offers a new, managerial view of the segmentation process and offers some modifications to standard segmentation practice that are necessary for decision-making."
Publish Date
1979
Publisher
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Language
English
Pages
16
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Previews available in: English
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Market segmentationShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
Market segmentation: a managerial perspective
1979, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English
|
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Libraries near you:
WorldCat
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2
Market segmentation: a managerial perspective
1979, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English
|
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Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (leaves [17-18]).
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| October 8, 2017 | Edited by MARC Bot | merge duplicate works of 'Market segmentation' |
| July 9, 2011 | Created by ImportBot | import new book |