There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance.
An edition of The Elements of Content Strategy
(2010)
The Elements of Content Strategy
by Erin Kissane
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Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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Book Details
Table of Contents
1. Basic Principles (Read this chapter online!)
2. The Craft of Content Strategy
3. Tools and Techniques
4. Bonus Track: How Do I Get In?
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From the publisher's website:
"Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields."
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| June 26, 2022 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| July 29, 2014 | Edited by ImportBot | import new book |
| March 28, 2011 | Created by George | Added new book. |