| Record ID | marc_records_scriblio_net/part09.dat:122743799:971 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part09.dat:122743799:971?format=raw |
LEADER: 00971cam 2200265 i 4500
001 76361238 //r972
003 DLC
005 19970214111443.7
008 760706s1975 quca b 00010 fre
010 $a 76361238 //r972
015 $aC***
040 $aDLC$cDLC$dDLC
041 1 $afreeng
050 00 $aHF5415$b.T5614
082 00 $a658.8/2
100 10 $aTillman, Rollie.
240 10 $aPromotion; persuasive communication in marketing.$lFrench
245 10 $aPromotion, communication en marketing /$cpar Rollie Tillman et C. A. Kirkpatrick ; traduit de l'anglais par Patrice de La Brosse et F. R. Whyte.
260 0 $aMontréal :$bPresses de l'Université du Québec,$c1975.
300 $ax, 530 p. :$bill. ;$c23 cm.
500 $aTranslation of Promotion; persuasive communication in marketing.
504 $aIncludes bibliographical references.
650 0 $aSales promotion.
650 0 $aPersuasion (Rhetoric)
700 10 $aKirkpatrick, Charles Atkinson,$ejoint author.