| Record ID | marc_records_scriblio_net/part08.dat:137127217:766 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part08.dat:137127217:766?format=raw |
LEADER: 00766nam 2200229 i 4500
001 75028535
003 DLC
005 19760515000000.0
008 760505s1976 ohua b 00000 eng
010 $a 75028535
020 $a0882440918 :$c$8.95
050 0 $aHF5823$b.S865
082 $a658.8/008
245 00 $aStrategic advertising decisions :$bselected readings /$cRonald D. Michman, Donald W. Jugenheimer.
260 0 $aColumbus, Ohio :$bGrid,$cc1976.
300 $axiii, 421 p. :$bill. ;$c23 cm.
490 0 $aGrid series in advertising and journalism
504 $aIncludes bibliographies.
650 0 $aAdvertising$xAddresses, essays, lectures.
650 0 $aMarketing$xAddresses, essays, lectures.
700 10 $aMichman, Ronald D.
700 10 $aJugenheimer, Donald W.