| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:282211279:3828 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:282211279:3828?format=raw |
LEADER: 03828cam a2200601 i 4500
001 865493597
003 OCoLC
005 20160517135420.0
008 150529s2015 enka b 001 0 eng
010 $a2015019589
015 $aGBB594283$2bnb
019 $a926096824
020 $a9781137382290$q(paperback)
020 $a1137382295$q(paperback)
035 $a865493597
035 $a(OCoLC)865493597$z(OCoLC)926096824
037 $bPalgrave Macmillan, C/O Springer 233 Spring st, New York, NY, USA, 10013, (212)4601500$nSAN 203-2228
040 $aDLC$beng$erda$cDLC$dBTCTA$dBDX$dOCLCF$dYDXCP$dCDX$dNLE$dKSU$dIBI$dORU$dOCLCQ$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD59$b.P656 2015
082 00 $a659.20285/4678$223
092 $a659.2028$bP8756m
100 1 $aPownall, Charlie.
245 10 $aManaging online reputation :$bhow to protect your company on social media /$cCharlie Pownall.
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2015.
300 $a236 pages :$billustrations ;$c20 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPalgrave pocket consultants
520 $a"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant."--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 218-226) and index.
505 0 $aThe new abnormal -- Part I. Understanding the threats. Defining online reputation threats -- Strategic and financial threats -- Social and environmental threats -- Behavioral and legal threats -- Operational and technological threats -- Part II. Managing incidents. Formulating the right response -- The furious customer -- The rogue employee -- The committed activist -- The hostile journalist -- The backfiring campaign -- Part III. Handling crises. The changing face of crises -- Preparing for a crisis -- Responding to a crisis -- Recovering from a crisis -- Epilogue.
650 0 $aInternet in public relations.
650 0 $aCorporate image.
650 0 $aReputation.
650 0 $aSocial media.
830 0 $aPalgrave pocket consultants.
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