MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 05826cam a2200625 a 4500
001 757838259
003 OCoLC
005 20151005095632.0
008 111006s2012 nyua 001 0 eng
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050 00 $aHF5415.33.C6$bD634 2012
082 00 $a658.8/3430951$223
092 $a658.8343$bD6591w
100 1 $aDoctoroff, Tom.
245 10 $aWhat Chinese want :$bculture, communism, and China's modern consumer /$cTom Doctoroff.
250 $a1st ed.
260 $aNew York :$bPalgrave Macmillan,$c2012.
300 $axiv, 258 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aPt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace.
505 0 $aPt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs.
505 0 $aPt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success.
505 0 $aPt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience.
505 0 $aPt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
505 0 $aPt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive.
650 0 $aConsumers$zChina$xAttitudes.
650 0 $aConsumers' preferences$zChina.
650 0 $aMarketing$zChina.
651 0 $aChina$xEconomic conditions$y2000-
907 $a.b25207738$b12-20-18$c05-04-12
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