MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02303cam a2200493Ia 4500
001 49530110
003 OCoLC
005 20151005041858.0
008 020403s2002 cau b 001 0 eng
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050 00 $aHD62.4$b.C387 2002
082 00 $a658.8/48$221
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100 1 $aCavusgil, S. Tamer.
245 10 $aDoing business in emerging markets :$bentry and negotiation strategies /$cS. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
260 $aThousand Oaks :$bSage Publications,$cc2002.
300 $axv, 300 p. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 273-281) and index.
505 0 $aWhy look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
650 0 $aInternational business enterprises.
650 0 $aExport marketing.
650 0 $aNegotiation in business.
700 1 $aGhauri, Pervez N.,$d1948-
700 1 $aAgarwal, Milind R.
907 $a.b18506331$b12-20-18$c10-16-03
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