| Record ID | marc_nuls/NULS_PHC_180925.mrc:95135609:1592 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:95135609:1592?format=raw |
LEADER: 01592cam 2200325 a 4500
001 9920182220001661
005 20150423124817.0
008 000703s2000 enk 001 0 eng
015 $aGBA0-36791
020 $a0749427000
035 $a(CSdNU)u98156-01national_inst
035 $a(OCoLC)44532786
035 $a(Sirsi) 01-AAM-3493
040 $aUKM$cUKM$dKLG$dTNV
090 $aHF 5415.55$bS76 2000
100 1 $aStone, Merlin,$d1948-
245 10 $aCustomer relationship marketing :$bget to know your customers and win their loyalty /$cMerlin Stone, Neil Woodcock and Liz Machtynger.
250 $a2nd ed.
260 $aLondon :$bKogan Page in association with Marketing magazine,$c2000.
300 $axii, 228 p. ;$c24 cm.
440 0 $aMarketing in action series
500 $aPrevious ed.: 1995.
504 $aIncludes index.
505 0 $aWhy relationship marketing? -- Models of customer management -- The customers' perspective -- The company's perspective -- Quantifying the impact -- Identifying customers' relationship needs -- The role of market research -- Customer retention and loyalty -- Integrating CRM strategies -- Processes and procedures -- People and performance -- CRM technology - today and tomorrow -- The future of e-CRM -- CRM programme planning.
650 0 $aCustomer relations.
650 0 $aRelationship marketing.
700 1 $aWoodcock, Neil.
700 1 $aMachtynger, Liz.
948 $a11/05/2001$b11/05/2001
999 $aHF 5415.55 S76 2000$wLC$c1$i31786101447214$d6/14/2010$e11/29/2007 $f3/19/2004$g1$lCIRCSTACKS$mNULS$n2$q1$rY$sY$tBOOK$u11/5/2001