| Record ID | marc_nuls/NULS_PHC_180925.mrc:302071843:2894 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:302071843:2894?format=raw |
LEADER: 02894cam 22005414a 4500
001 9920805220001661
005 20150423131803.0
008 060126s2006 njua b 001 0 eng
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049 $aCNUM
050 00 $aHD59$b.A97 2006
082 00 $a659.2$222
100 1 $aAustin, Erica Weintraub.
245 10 $aStrategic public relations management :$bplanning and managing effective communication programs /$cErica Weintraub Austin, Bruce E. Pinkleton.
250 $a2nd ed.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2006.
300 $axv, 411 p. :$bill. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. 389-399) and indexes.
505 0 $a1. The need for strategic public relations management -- 2. Where the strategic manager beings : taking stock -- 3. Elements of the campaign recipe -- 4. Determining research needs : developing the research plan -- 5. Research decisions and data collection -- 6. Making research decisions : sampling -- 7. Making research decisions : informal research methods -- 8. Making research decisions : the focus group -- 9. Making research decisions : formal research methods -- 10. Making research decisions : survey research -- 11. Making research decisions : questionnaire design -- 12. Collecting, analyzing, and reporting quantitative data -- 13. What theory is and why it is useful -- 14. Theories for creating effective message strategies -- 15. Practical applications of theory for strategic planning -- 16. Presenting campaigns, program proposals, and research reports.
650 0 $aPublic relations$xManagement.
700 1 $aPinkleton, Bruce E.
938 $aBaker & Taylor$bBKTY$c99.95$d99.95$i0805853804$n0006628612$sactive
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