MARC Record from marc_nuls

LEADER: 03651cam 22003614a 4500
001 9920166630001661
005 20150423124719.0
008 001221s2001 maua b 001 0 eng
010 $a 00054837
020 $a0201721694 : (recycled paper)
035 $a(CSdNU)u98255-01national_inst
035 $a(Sirsi) l00054837
035 $a(Sirsi) l00054837
035 $a(Sirsi) 01-AAM-3568
035 $a 00054837
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 5548.32$bN44 2001
100 1 $aNeidorf, Joanne.
245 10 $aE-merchant :$bretail strategies for e-commerce /$cJoanne Neidorf, Robin Neidorf.
260 $aBoston, MA :$bAddison-Wesley,$cc2001.
300 $axix, 276 p. :$bill. ;$c24 cm. +$e1 computer optical disc (4 3/4 in.)
440 0 $aAddison-Wesley information technology series
504 $aIncludes bibliographical references and index.
505 0 $aWho's in the Game? -- From Consumer to e-Retailer -- Retail Strategy -- Defining Your Retail Strategy -- What Are You Going to Sell? -- Who Are You Going to Sell To? -- Why Will a Customer Buy From You? -- How Do You Sell? -- Looking Ahead to Profitability -- Achieving Harmony between Your Retail Strategy Elements -- Hypothetical Cases -- Assortment Planning -- So, What Are You Selling? -- Defining Products -- What Is a SKU? -- Prioritizing Assortment Needs -- Sourcing Products -- A Web of Sources -- Tracking Assortment -- Assortment Financial Planning -- Constructing a Buy Plan -- Open to Buy -- Hypothetical Cases -- Merchandising -- Importance of Merchandising Decisions -- Your Partners in Merchandising -- The Elements of Merchandising -- Site Navigation -- Customized Merchandising -- Using Offline Merchandising Online -- Organizing and Planning Your Efforts -- Hypothetical Cases -- Inventory -- Why Worry About Inventory -- Inventory Models -- Tools to Use for Inventory Management -- Intelligent Decisions with Inventory Reporting -- Profitability Preview -- Hypothetical Cases -- Pricing and Promotional Strategy -- The Elements of a Pricing Strategy -- Returning to Retail Strategy -- Hypothetical Cases -- Profitability -- So You Want to Make a Profit -- Turnover -- Maintained Margin -- Non-Mathletes May Rejoin Us Here -- Hypothetical Cases -- Vendor Relations -- Relationships That Help You Thrive -- Elements Involved in Vendor Negotiations -- Assessing Your Negotiating Position -- Preparing for Negotiations -- Meeting with New and Prospective Vendors -- Meeting with Current Vendors -- Handling Negotiations -- Negotiating Techniques -- Hypothetical Cases -- Running a Retail Organization -- Setting Up for Success -- Merchant Organization -- Broad or Narrow Focus? -- Merchant Responsibilities -- A Day in the Life of an e-Retail Organization -- Hypothetical Cases -- The Virtual Real World: e-Retail Case Studies -- RedEnvelope -- garden.com -- FashionDish -- Craft.com -- Gazoontite -- BabyCenter -- Concepts and Resources -- e-Business Overview -- Customer Relations -- Editorial Policies -- Legal Issues -- Logistics -- Marketing -- Technical Partners.
590 $aACCOMPANYING CD-ROM IN MULTIMEDIA COLLECTION AT CIRCULATION DESK
590 $aACCOMPANYING CD-ROM IN MULTIMEDIA COLLECTION AT CIRCULATION DESK
650 0 $aElectronic commerce.
650 0 $aRetail trade$xComputer network resources.
700 1 $aNeidorf, Robin.
948 $a11/05/2001$b11/07/2001
999 $aHF 5548.32 N44 2001$wLC$c1$i31786101453030$d11/3/2005$e10/2/2005 $f3/23/2004$g1$lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u11/7/2001
999 $aHF 5548.32 N44 2001 CD$wLC$c1$i31786101401427$lMULTIMEDIA$mNULS$rY$sY $tCD-ROM$u11/7/2001