MARC Record from Marygrove College

LEADER: 04665cam a22008654a 4500
001 ocm45556147
003 OCoLC
005 20191109072257.5
008 001207s2001 nyua 001 0 eng
010 $a 00065929
040 $aDLC$beng$cDLC$dLVB$dUBA$dBAKER$dBTCTA$dYDXCP$dUQ1$dAU@$dP4I$dDEBBG$dOCL$dOCLCQ$dTULIB$dFLWMD$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dI8M$dOCLCQ$dOCLCO$dGZM$dOCLCO$dBGU$dOCLCO$dCSA$dOCLCA
020 $a0609607723
020 $a9780609607725
029 1 $aAU@$b000022128598
029 1 $aDEBBG$bBV016429161
029 1 $aHEBIS$b098076310
029 1 $aNZ1$b5974333
029 1 $aYDXCP$b1715340
035 $a(OCoLC)45556147
042 $apcc
043 $an-us---
050 00 $aHD70.U5$bS436 2001
082 00 $a658.8/12$221
049 $aMAIN
100 1 $aSeybold, Patricia B.
245 14 $aThe customer revolution :$bhow to thrive when customers are in control /$cPatricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.
250 $a1st ed.
260 $aNew York :$bCrown Business,$c©2001.
300 $axvii, 395 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aEmbrace the customer revolution and thrive in the customer economy -- What happened in the music industry will happen to you -- A dozen customer demands that will change your business -- Surviving the e-market revolution -- It's the customer economy : leverage your customer capital and grow your customer franchise -- Managing by and for customer value -- The saving grace : deliver a great total customer experience -- Implement a customer flight deck and take the eight steps to a great total customer experience.
505 0 $aThe first step : create a compelling brand personality -- The second step : deliver a seamless customer experince across channels and touchpoints -- The third step : care about customers and their outcomes -- The fourth step : measure what matters to customers -- The fifth step : hone operational excellence -- The sixth step : value customers' time -- The seventh step : place customers' "DNA" at the core -- The eighth step : design to morph -- Conclusion : flight plans for the customer economy.
520 $aFocuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aIndustrial management$zUnited States.
650 0 $aProduct management$zUnited States.
650 0 $aBrand name products$zUnited States.
650 0 $aTechnological innovations$zUnited States$xManagement.
650 0 $aConsumers$zUnited States.
650 6 $aRelations avec la clientèle.
650 6 $aConsommateurs$xFidélité
650 6 $aConsommateurs$xSatisfaction.
650 6 $aService à la clientèle.
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aTechnological innovations$xManagement.$2fast$0(OCoLC)fst01145035
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aMARKETING.$2larpcal
650 7 $aCONSUMIDOR.$2larpcal
650 7 $aFidélisation de la clientèle.$2rasuqam
650 7 $aSatisfaction du consommateur.$2rasuqam
650 7 $aService à la clientèle.$2rasuqam
650 17 $aRelation avec la clientèle.$2rasuqam
650 7 $aKundenmanagement$2gnd
650 7 $aReklamation$2gnd
650 07 $aKundenmanagement.$2swd
650 07 $aReklamation.$2swd
700 1 $aLewis, Jeffrey M.
700 1 $aMarshak, Ronni T.
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/samples/random043/00065929.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/random041/00065929.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010159125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/random052/00065929.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/random047/00065929.html
938 $aBaker & Taylor$bBKTY$c27.50$d20.63$i0609607723$n0003595012$sactive
938 $aBaker and Taylor$bBTCP$n00065929
938 $aYBP Library Services$bYANK$n1715340
994 $a92$bERR
976 $a31927000774171