| Record ID | marc_loc_updates/v38.i08.records.utf8:4912704:2239 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i08.records.utf8:4912704:2239?format=raw |
LEADER: 02239cam a22003018a 4500
001 2007009585
003 DLC
005 20100216084829.0
008 070320s2007 nyu b 001 0 eng
010 $a 2007009585
020 $a9780789035851 (alk. paper)
020 $a9780789035868 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aZ692.C65$bM37 2007
082 00 $a025.04$222
245 00 $aMarketing and promoting electronic resources :$bcreating the e-buzz! /$cEleonora Dubicki, editor.
260 $aBinghamton, NY :$bHaworth Information Press,$cc2007.
263 $a0802
300 $ap. cm.
500 $a"Co-published simultaneously as The serials librarian, volume 53, number 3, 2007."
504 $aIncludes bibliographical references and index.
505 0 $aBasic marketing and promotion concepts / Eleonora Dubicki -- Thinking outside of the library box : the library communication manager / Monica Metz-Wiseman, Skye L. Rogers -- A successful promotional campaign : we can't keep quiet about our electronic resources / Sian Brannon -- Marketing to community college users / Mark S. Thompson, Lynn Schott -- Marketing electronic resources to distance students : a multipronged approach / Julia Leong -- Word-of-mouth marketing using peer tutors / Michelle S. Millet, Clint Chamberlain -- A three-step approach to marketing electronic resources at Brock University / Shelley L. Woods -- Get it and go : marketing SFX at an academic health science library / Diana Delgado, Michael A. Wood -- Hitting the spot : marketing federated searching tools to students and faculty / Christopher Cox -- Infiltrating netgen cyberculture : strategies for engaging and educating students on their own terms / Gail M. Golderman, Bruce Connolly -- Using RSS feeds to alert users to electronic resources / Kim Armstrong -- Referral marketing campaigns : "slashdotting" electronic resources / James Buczynski.
650 0 $aLibraries$xSpecial collections$xElectronic information resources.
650 0 $aAcademic libraries$xMarketing.
650 0 $aLibraries and the Internet.
700 1 $aDubicki, Eleonora.
730 0 $aSerials librarian.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0713/2007009585.html