| Record ID | marc_loc_updates/v35.i20.records.utf8:15466871:1202 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i20.records.utf8:15466871:1202?format=raw |
LEADER: 01202cam a22003134a 4500
001 2004015555
003 DLC
005 20070508125354.0
008 040701s2004 enka b 001 0 eng
010 $a 2004015555
020 $a0749442840
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bL55 2004
082 00 $a658.8/343$222
100 1 $aLindström, Martin,$d1970-
245 10 $aBrandchild :$bremarkable insights into the minds of today's global kids and their relationship with brands /$cMartin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
250 $aRev. pbk. ed.
260 $aLondon ;$aSterling, Va. :$bKogan Page,$c2004.
300 $axxviii, 321 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aChild consumers.
650 0 $aAdvertising and children.
650 0 $aMarketing research.
700 1 $aSeybold, Patricia B.
710 2 $aMillward Brown (Firm).
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0419/2004015555.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2004015555-d.html