| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:94266514:1237 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:94266514:1237?format=raw |
LEADER: 01237cam a22002778i 4500
001 2015041626
003 DLC
005 20151212083656.0
008 151207s2016 nyu 000 0 eng
010 $a 2015041626
020 $a9781292074429 (pbk.)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHB74.P8$b.F34 2016
082 00 $a658.8001/9$223
100 1 $aFagan, Patrick,$d1987-$eauthor.
245 10 $a#Hooked! :$brevealing the hidden tricks of memorable marketing /$cPatrick Fagan.
250 $a1 Edition.
263 $a1603
264 1 $aNew York :$bPearson,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
505 0 $aAbout the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
650 0 $aEconomics$xPsychological aspects.