| Record ID | marc_loc_2016/BooksAll.2016.part42.utf8:82205719:2929 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part42.utf8:82205719:2929?format=raw |
LEADER: 02929cam a22003618i 4500
001 2015032813
003 DLC
005 20150930083421.0
008 150923s2015 nyu 000 0 eng
010 $a 2015032813
020 $a9781137495686 (paperback)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHD59$b.M644 2015
082 00 $a659.2$223
084 $aBUS002000$aBUS052000$aBUS070060$2bisacsh
100 1 $aMorris, Trevor.
245 10 $aPR today :$bthe authoritative guide to public relations /$cTrevor Morris, Simon Goldsworthy.
250 $aSecond edition.
263 $a1511
264 1 $aNew York :$bPalgrave Macmillan,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR. "--$cProvided by publisher.
500 $aRevised edition of PR today, 2012.
505 8 $aMachine generated contents note: -- PART I: THEORY AND ANALYSIS -- 1. Understanding Public Relations -- 2. PR Ethics -- 3. The Make-Up of the PR Industry -- 4. PR, Marketing and Advertising -- 5. Internal Communications -- 6. Lobbying, Political and Government PR -- 7. PR in the Online World -- 8. Corporate Social Responsibility -- 9. PR and the Law -- PART II: PLANNING AND STRATEGY -- 10. POSTAR: Positioning, Objectives, Strategy, Tactics, Administration, Results -- PART III: PRACTICE -- 11. Presenting, Pitching and Public Speaking -- 12. PR Media Skills -- 13. Event Management -- 14. Crisis Management -- PART IV: CONCLUSION -- 15. Public Relations: Into the Future.
650 0 $aPublic relations.
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Industries / Media & Communications Industries.$2bisacsh
700 1 $aGoldsworthy, Simon.