MARC Record from Library of Congress

LEADER: 02695cam a22003618i 4500
001 2015006121
003 DLC
005 20151006084918.0
008 150212s2015 enk b 101 0 eng
010 $a 2015006121
020 $a9781107103467 (hb : alk. paper)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aK1569.A6$bB73 2015
082 00 $a343.08$223
245 00 $aBrands, competition law and IP law /$cedited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller.
263 $a1506
264 1 $aCambridge University Press :$bCambridge, United Kingdom,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller -- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren -- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang -- The value of brands and the challenge of free riding / Tony Appleton and John Noble -- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller -- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips -- Brands and market power : a bird's eye view / Daniel A. Crane -- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes -- Brands, product differentiation and eu competition law / Ioannis Lianos -- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja -- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt -- Trademark law meets branding? / Ilanah Fhima -- Brands, firms and competition / Andrew Griffiths.
650 0 $aBrand name products$xLaw and legislation$vCongresses.
650 0 $aBranding (Marketing)$vCongresses.
650 0 $aTrademarks$xLaw and legislation$vCongresses.
700 1 $aDesai, Deven R.,$d1975-$eeditor.
700 1 $aLianos, Ioannis,$eeditor.
700 1 $aWaller, Spencer Weber,$eeditor.
710 2 $aLoyola University Chicago.$bSchool of Law,$esponsoring body.
710 2 $aUniversity College, London,$esponsoring body.