MARC Record from Library of Congress

LEADER: 02721cam a2200421 i 4500
001 2014003769
003 DLC
005 20150207081819.0
006 m |o d |
007 cr_|||||||||||
008 140128s2014 enk ob 001 0 eng
010 $a 2014003769
020 $a9781118509074 (epub)
020 $a9781118509050 (pdf)
020 $z9781118509081 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5438.8.K48
082 00 $a658.8$223
084 $aBUS043000$2bisacsh
100 1 $aWoodburn, Diana.
245 10 $aHandbook of strategic account management :$ba comprehensive resource /$cDiana Woodburn and Kevin Wilson.
264 1 $aChichester, West Sussex :$bWiley,$c2014.
300 $a1 online resource.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
520 $a"A complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. Written by an editing team with experience teaching SAM in company workshops, both of whom are members of SAMA, which has more than 3,000 members and bases in the United States and Europe Includes contributions from all over the world representing the balanced, researched body of knowledge in SAM Those looking to enhance their companies' relationships and bolster their businesses need look no further than this comprehensive collection of the latest knowledge in SAM"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 $aDescription based on print version record and CIP data provided by publisher.
650 0 $aSelling$xKey accounts.
650 0 $aMarketing$xKey accounts.
650 0 $aCustomer relations.
650 0 $aSales management.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
700 1 $aWilson, Kevin,$d1947-
776 08 $iPrint version:$aWoodburn, Diana.$tHandbook of strategic account management$dChichester, West Sussex : Wiley, 2014$z9781118509081$w(DLC) 2014002694
856 40 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118509081.jpg