MARC Record from Library of Congress

LEADER: 01369cam a22002654a 4500
001 2010040869
003 DLC
005 20110602083107.0
008 100924s2012 caua b 001 0 eng
010 $a 2010040869
020 $a9780132539715
040 $aDLC$cDLC$dDLC
050 00 $aHF5718$b.B659 2012
082 00 $a658.4/5$222
100 1 $aBovée, Courtland L.
245 10 $aBusiness communication essentials /$cCourtland Bovee, John Thill.
250 $a5th ed.
260 $aNew Jersey :$bPearson Prentice Hall,$cc2012.
300 $axxiii, 401 p. :$bill. (some col.) ;$c28 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAchieving success through effective business communication -- Mastering team skills and interpersonal communication -- Planning business messages -- Writing business messages -- Completing business messages -- Crafting messages for electronic media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Understanding and planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Building careers and writing resumes -- Applying and interviewing for employment.
650 0 $aBusiness communication.
650 0 $aBusiness writing.
650 0 $aBusiness presentations.
700 1 $aThill, John V.