MARC Record from Library of Congress

LEADER: 02703cam a22003014a 4500
001 2010023955
003 DLC
005 20101211084820.0
008 100611s2010 nyua b 001 0deng
010 $a 2010023955
020 $a9780230537996 (hardback)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.32$b.E76 2010
082 00 $a306.3$222
245 00 $aErnest Dichter and motivation research :$bnew perspectives on the making of post-war consumer culture /$cedited by Stefan Schwarzkopf, Rainer Gries.
260 $aNew York :$bPalgrave Macmillan,$c2010.
300 $axii, 293 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
520 $a"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--$cProvided by publisher.
505 8 $aMachine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Schwarzkopf -- PART I: DIMENSIONS OF DICHTER'S PERSONALITY -- Ernest Dichter and Religion; G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist; M.Tadajewski -- Ernest Dichter, the Motivational Researcher; R.Fullerton -- Ernest Dichter, the American; D.Horowitz -- PART II: THE BRANDING OF CONSUMER LIFE - CASE STUDIES ON ERNEST DICHTER'S WORK -- Dichter's Studies on Automobile Marketing; H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co.; R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising; K.Parkin -- Patriarch or Interceder of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; K.Krummeich & S.Lahm -- PATT III: THE EUROPEAN THEATRE -- Ernest Dichter and the Birth" of Post-war Consumerism; K.Hellmann -- The Depth Boy" and his Enemies; D.Schindelbeck -- Ernest Dichter in Austria; A.Morawetz -- Ernest Dichter in France; V.Pouillard -- Ernest Dichter in Great Britain; S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing; R.Gries & S.Schwarzkopf.
600 10 $aDichter, Ernest,$d1907-1991.
600 10 $aDichter, Ernest,$d1907-1991$xInfluence.
650 0 $aConsumer behavior$xPsychological aspects.
650 0 $aConsumption (Economics)$xPsychological aspects.
650 0 $aMotivation research (Marketing)
700 1 $aSchwarzkopf, Stefan,$d1976-
700 1 $aGries, Rainer,$d1958-