| Record ID | marc_loc_2016/BooksAll.2016.part35.utf8:5261322:1094 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part35.utf8:5261322:1094?format=raw |
LEADER: 01094cam a2200301 a 4500
001 2007431904
003 DLC
005 20080308094416.0
008 071022s2007 ii a b 001 0 eng
010 $a 2007431904
020 $a9780070618169
020 $a007061816X
025 $aI-E-2007-431904; 80-90
037 $bLibrary of Congress -- New Delhi Overseas Office$cRs425.00
040 $aDLC$cDLC
042 $alcode
043 $aa-ii---$an-us---
050 00 $aHD30.3$b.A735 2007
100 1 $aArgenti, Paul A.
245 10 $aStrategic corporate communication /$cPaul A. Argenti.
260 $aNew Delhi :$bTata McGraw-Hill Pub. Co.,$cc2007.
300 $axx, 274 p. :$bill. ;$c24 cm.
520 $aIn the Indian context; includes partial reference to the development of the concept in the United States of America.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in management$zIndia.
650 0 $aCommunication in marketing$zIndia.
650 0 $aCommunication in management$zUnited States.
650 0 $aCommunication in marketing$zUnited States.