| Record ID | marc_loc_2016/BooksAll.2016.part33.utf8:92465949:1451 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part33.utf8:92465949:1451?format=raw |
LEADER: 01451cam a22003854a 4500
001 2006001621
003 DLC
005 20090617084518.0
008 060118s2006 enka b 001 0 eng
010 $a 2006001621
015 $aGBA619368$2bnb
016 7 $a013391929$2Uk
020 $a0749446919
020 $a9780749446918
035 $a(OCoLC)ocm63116978
035 $a(OCoLC)63116978
040 $aDLC$cDLC$dBAKER$dBWKUK$dUKM$dYDXCP$dBTCTA$dDLC
042 $apcc
050 00 $aHF5415.55$b.U6 2006
082 00 $a658.8/12$222
245 00 $aUp close & personal? :$bcustomer relationship marketing @ work /$cPaul R. Gamble ... [et al.].
246 3 $aUp close and personal
250 $a3rd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2006.
300 $axii, 428 p. :$bill. ;$c24 cm.
500 $aFirst published in Great Britain in 1999.
500 $a"The Chartered Institute of Marketing."
504 $aIncludes bibliographical references (p. [415]-422) and index.
650 0 $aRelationship marketing.
650 0 $aCustomer relations.
700 1 $aGamble, Paul R.
710 2 $aChartered Institute of Marketing.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip066/2006001621.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0728/2006001621-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0912/2006001621-b.html