| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:210567353:1220 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:210567353:1220?format=raw |
LEADER: 01220cam a2200313 a 4500
001 2004270001
003 DLC
005 20040128144017.0
008 040112s2003 maua b 001 0 eng
010 $a 2004270001
020 $a0071151192 (international ed.)
020 $a0072467576 (alk. paper)
020 $a0072467630 (CD-ROM)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.H258 2003b
082 04 $a658.8/3$221
100 1 $aHair, Joseph F.
245 10 $aMarketing research :$bwithin a changing information environment /$cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 $a2nd ed., International ed.
260 $aBoston :$bMcGraw-Hill/Irwin,$cc2003.
300 $axxiii, 720 p. :$bill. ;$c27 cm. +$e1 CD-ROM (4 3/4 in.)
440 0 $aMcGraw-Hill/Irwin series in marketing
500 $aCD-ROM has title: SPSS student version 11.0 for Windows.
538 $aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
504 $aIncludes bibliographical references (p. 687-698) and indexes.
500 $a"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
650 0 $aMarketing research.
700 1 $aBush, Robert P.
700 1 $aOrtinau, David J.