| Record ID | marc_loc_2016/BooksAll.2016.part30.utf8:158528672:1044 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part30.utf8:158528672:1044?format=raw |
LEADER: 01044cam a22002774a 4500
001 2003007359
003 DLC
005 20070726082346.0
008 030331s2004 cau b 000 0 eng
010 $a 2003007359
020 $a0761927700 (hard)
020 $a0761927719 (paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5412$b.G68 2004
082 00 $a380.1/03$221
100 1 $aGovoni, Norman A. P.
245 10 $aDictionary of marketing communications /$cNorman A. Govoni.
260 $aThousand Oaks, Calif. :$bSage,$cc2004.
300 $av, 249 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 245-247).
650 0 $aMarketing$vDictionaries.
650 0 $aCommunication in marketing$vDictionaries.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip042/2003007359.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0657/2003007359-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0734/2003007359-b.html