| Record ID | marc_loc_2016/BooksAll.2016.part28.utf8:9357233:1129 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part28.utf8:9357233:1129?format=raw |
LEADER: 01129cam a22003254a 4500
001 99041179
003 DLC
005 20111020083429.0
008 990729s1999 nju b 001 0 eng
010 $a 99041179
020 $a0805830987 (cloth)
020 $a0805830995 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHE8700.65$b.W42 2000
082 00 $a384.54/3$221
100 1 $aWebster, James G.
245 10 $aRatings analysis :$bthe theory and practice of audience research /$cJames G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
250 $a2nd ed.
260 $aMahwah, NJ :$bLawrence Erlbaum Associates,$c2000.
300 $ax, 282 p. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references and index.
650 0 $aTelevision programs$xRating$xMethodology.
650 0 $aTelevision viewers.
650 0 $aRadio programs$xRating$xMethodology.
650 0 $aRadio audiences.
700 1 $aPhalen, Patricia F.
700 1 $aLichty, Lawrence Wilson.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0634/99041179-d.html