| Record ID | marc_ithaca_college/ic_marc.mrc:189522171:1467 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:189522171:1467?format=raw |
LEADER: 01467cam a22003014a 45e0
001 290256
005 20030825161115.0
008 020729s2002 cau b 001 0 eng
010 $a 2002005207
035 $a49530110
040 $aDLC$cDLC$dXIM
020 $a0761913742
020 $a0761913750
042 $apcc
050 00 $aHD62.4$b.C387 2002
049 $aXIMM
100 1 $aCavusgil, S. Tamer.
245 10 $aDoing business in emerging markets :$bentry and negotiation strategies /$cS. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
260 $aThousand Oaks :$bSage Publications,$cc2002.
300 $axv, 300 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 273-281) and index.
505 0 $aWhy look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.
650 0 $aInternational business enterprises.
650 0 $aExport marketing.
650 0 $aNegotiation in business.
700 1 $aGhauri, Pervez N.,$d1948-
700 1 $aAgarwal, Milind R.
994 $aE0$bXIM