MARC Record from marc_columbia

LEADER: 03422pam a22003614a 4500
001 5592086
005 20221121190551.0
008 051007s2006 njua b 001 0 eng
010 $a 2005029417
015 $aGBA597315$2bnb
020 $a0805833846 (alk. paper)
020 $a0805833854 (pbk. : alk. paper)
035 $a(OCoLC)OCM62109933
035 $a(NNC)5592086
035 $a5592086
040 $aDLC$cDLC$dYDX$dBAKER$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHM1221$b.P825 2006
082 00 $a659.201$222
245 00 $aPublic relations theory II /$cedited by Carl Botan and Vincent Hazleton.
246 3 $aPublic relations theory two
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2006.
300 $axiv, 528 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and index.
505 00 $g1.$tPublic relations in a new age /$rCarl Botan and Vincent Hazleton -- $g2.$tThe excellence theory /$rJames E. Grunig, Larissa A. Grunig and David M. Dozier -- $g3.$tA rhetorical theory approach to issues management /$rRobert L. Heath -- $g4.$tPersuasion : an intrinsic function of public relations /$rMichael Pfau and Hua-Hsin Wan -- $g5.$tThe centrality of practitioner roles to public relations theory /$rDavid M. Dozier and Glen M. Broom -- $g6.$tCrisis management : a communicative approach /$rW. Timothy Coombs -- $g7.$tToward a theory of public relations competence /$rVincent Hazleton -- $g8.$tGrand strategy, strategy, and tactics in public relations /$rCarl Botan -- $g9.$tReformulating the emerging theory of corporate social responsibility as good governance /$rCornelius B. Pratt -- $g10.$tBuilding a theoretical model of media relations using framing, information subsidies, and agenda-building /$rLynn M. Zoch and Juan-Carlos Molleda -- $g11.$tInternal public relations, social capital, and the role of effective organizational communication /$rWilliam R. Kennan and Vincent Hazleton -- $g12.$tPublic relations theory and practice in nation building /$rMaureen Taylor and Michael L. Kent -- $g13.$tOvercoming system and culture boundaries : public relations from a structuration perspective /$rDiane F. Witmer -- $g14.$tReframing crisis management through complexity /$rDawn Gilpin and Priscilla Murphy -- $g15.$tSense-making methodology : a theory of method for public relations /$rGael Walker -- $g16.$tThe technology-image expectancy gap : a new theory of public relations /$rDean Kazoleas and Lars Georg Teigen -- $g17.$tPublic diplomacy : a specific governmental public relations function /$rBenno Signitzer and Carola Wamser -- $g18.$tRelationship management : a general theory of public relations /$rJohn A. Ledingham -- $g19.$tThe role and ethics of community-building for consumer products and services : with some recommendations for new-marketplace economies in emerging democracies /$rDean Kruckeberg, Kenneth Starck and Marina Vujnovic -- $g20.$tBuilding public affairs theory /$rElizabeth L. Toth.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
700 1 $aBotan, Carl H.$0http://id.loc.gov/authorities/names/n88040888
700 1 $aHazleton, Vincent.$0http://id.loc.gov/authorities/names/n88099578
830 0 $aLEA's communication series.
852 00 $boff,bus$hHM1221$i.P825 2006