| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:164519348:1445 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:164519348:1445?format=raw |
LEADER: 01445pam a22003614a 4500
001 5771719
005 20221121203637.0
008 060721s2006 enka b 001 0 eng
010 $a 2006001621
020 $a0749446919
035 $a(OCoLC)OCM63116978
035 $a(NNC)5771719
035 $a5771719
040 $aDLC$cDLC$dBAKER$dBWKUK
042 $apcc
050 00 $aHF5415.55$b.U6 2006
082 00 $a658.8/12$222
245 00 $aUp close & personal? :$bcustomer relationship marketing @ work /$cPaul R. Gamble [and others].
246 3 $aUp close and personal
250 $a3rd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2006.
300 $axii, 428 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aFirst published in Great Britain in 1999.
500 $a"The Chartered Institute of Marketing."
504 $aIncludes bibliographical references (p. [415]-422) and index.
650 0 $aRelationship marketing.$0http://id.loc.gov/authorities/subjects/sh96005326
650 0 $aCustomer relations.$0http://id.loc.gov/authorities/subjects/sh85034963
700 1 $aGamble, Paul R.$0http://id.loc.gov/authorities/names/n89651123
710 2 $aChartered Institute of Marketing.$0http://id.loc.gov/authorities/names/n91003481
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip066/2006001621.html
852 00 $boff,bus$hHF5415.55$i.U6 2006