| Record ID | ia:strategicmarketi0000dool_k1p0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/strategicmarketi0000dool_k1p0/strategicmarketi0000dool_k1p0_marc.xml |
| Download MARC binary | https://www.archive.org/download/strategicmarketi0000dool_k1p0/strategicmarketi0000dool_k1p0_meta.mrc |
LEADER: 03786cam 2200745Ka 4500
001 ocn811072540
003 OCoLC
005 20210105012933.0
008 120925s2008 enka ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
040 $aN$T$beng$epn$cN$T$dOCLCQ$dOCLCF$dOCLCQ$dTYFRS$dUKAHL$dLEAUB
019 $a1086543164
020 $a9781136018428$q(electronic bk.)
020 $a1136018425$q(electronic bk.)
020 $z9780750689724
020 $z0750689722
020 $a9780080943558$q(e-book ;$qPDF)
020 $a0080943551
020 $a9781136018374$q(e-book ;$qMobi)
020 $a1136018379
020 $a9781136018411$q(e-book ;$qePub)
020 $a1136018417
020 $a9781138166028$q(hardback)
020 $a1138166022
035 $a(OCoLC)811072540$z(OCoLC)1086543164
050 4 $aHF5415.13
072 7 $aBUS$x094000$2bisacsh
082 04 $a658.802$222
100 1 $aDoole, Isobel,$d1954-
245 10 $aStrategic marketing decisions 2008-2009 /$cIsobel Doole and Robin Lowe.
260 $aOxford :$bButterworth-Heinemann,$c©2008.
300 $a1 online resource (vii, 244 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aThe Official CIM coursebook
500 $a"Professional postgraduate diploma in marketing 2008-2009"--Cover.
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aUnit 1. Introduction to strategic marketing decisions -- unit 2. Challenging traditional strategic thinking -- unit 3. Competitive strategy as a learning process -- unit 4. Developing corporate-wide marketing innovation -- unit 5. Decisions for a new strategic marketing direction -- unit 6. Strategic decisions for global development -- unit 7. Developing innovative strategies to achieve global fast growth -- unit 8. Building portfolio value : branding, products and services -- unit 9. Integrated communications and relationship development -- unit 10. Using the extended organization to add portfolio value -- unit 11. Financial appraisal for strategic marketing decisions -- unit 12. Achieving a sustainable competitive advantage.
650 0 $aMarketing$xManagement$xExaminations$vStudy guides.
650 0 $aStrategic planning.
650 0 $aMarketing$xManagement.
650 7 $aBUSINESS & ECONOMICS$xGreen Business.$2bisacsh
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketing$xManagement$xExaminations.$2fast$0(OCoLC)fst01010218
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 4 $aElectronic books.
655 7 $aStudy guides.$2fast$0(OCoLC)fst01423888
700 1 $aLowe, Robin,$d1945-
710 2 $aChartered Institute of Marketing.
776 08 $iPrint version:$aDoole, Isobel.$tStrategic marketing decisions 2008-2009.$dOxford : Butterworth-Heinemann, 2008$z9780750689724$w(OCoLC)277184122
830 0 $aOfficial CIM coursebook.
830 0 $aCIM coursebook.
856 40 $3EBSCOhost$uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=481650
856 40 $uhttps://www.taylorfrancis.com/books/9780080943558$zClick here to view.
856 40 $uhttp://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781136018428
856 40 $uhttps://www.taylorfrancis.com/books/9781136018428$zClick here to view.
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9781136018428
938 $aAskews and Holts Library Services$bASKH$nAH24414809
938 $aTaylor & Francis$bTAFR$n9780080943558
938 $aEBSCOhost$bEBSC$n481650
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 22 OTHER HOLDINGS